OVERVIEW:

TREW Gear is a company that specializes in athletic wear and winter gear for mountain sports, made from Merino wool. They came to us for a full buildout of their visual catalog including eComm photography for their website, premedia and post-production, and the design and production of the digital and physical catalog.

 

MY PART:

My job on this project was to take the elements produced by our photography and post-production teams and create the actual catalog. The company had an established look and feel, but was in the midst of a rebrand, so there was a new logo, font palette, and corporate color ways, but there were no other collateral pieces that expressed the new and improved identity. Because of this, I was given the opportunity to develop a large portion of the brand’s visual aesthetic through the execution of this project.